Bury your head in the sand
“Bury your head in the sand” It is not often that we reflect on articles that we have written. However, with the complete Brexit debacle continuing, I think we must revisit the scene of the crime, from a motorhome perspective. I have updated the article “bury your head in the sand”. I wrote on the 7th of August 2018. There is good reason for this, as here we are, still in the EU! Surprise, surprise! I am neither a remainder or a leaver. I said when the so called referendum took place, that it would “end in tears”. Pass me the tissues please! The leisure industry, just like other UK based businesses, are under strain, to say the least, in some cases. Therefore, getting better standards of customer services and communications with customers is vital. To survive Brexit either way, work needs to be done.
My opinion, of the Brexit referendum, was that all it would do, would be to divide peoples opinion. You either love the European idea or live in a we are Great Britain. Instead of getting the real issues sorted out, like costs and contributions, to the EU budget. Looking at trade with such a large partner, so close, on virtually our doorstep. How did it all come to this? The whole motorhome industry in Europe, is very key, to the customers perception. Travelling Europe in a motorhome, is all part of the dream. A dream that we sell to customers, living that dream has been pretty easy. So, why go and put all the old problems, back in the system? The thoughts of green cards, different tolls, taxes and who knows what to come. The madness of it all, holds dire consequences, for an industry we love “living the dream” may just about to become “living the nightmare”. Let’s hope for the best!
Bury Your Head In The Sand Brexit
You could summarize and point the finger of blame, at many individuals. However, I won’t join in! So, as the saying goes, if the cap fits wear it”! There are links to two articles, written historically by me on linkedin; “Brexit motorhome countdown” and my rant about, “what price the European dream now“. Purly my own opinion. The job we have here on motorhomes campervans, is to promote motorhomes and campervans, for motorhome dealers and manufacturers. Helping customers, to find that dream motorhome. Nothing more and nothing less! However, there are many leisure industry jobs, hanging on the outcome of Brexit. We know there will be winners and losers. We want people to find that “dream motorhome” and live the dream! By all means, contact motorhomes campervans, if you have any questions.
“Bury Your Head in the Sand” The Article
The article has been added to a little. But, basically follows the same thread. The reality is “to refuse to think about unpleasant facts, although the situation demands, that it is going to happen”. This saying “bury your head in the sand” also, comes from the habit of ostriches, apparently, hiding their head in the sand. Especially, when faced with attack by predators! Just bury your head in the sand and therefore, you will not see the danger. We take this well known saying and apply it to background of what some motorhome dealers are doing! Or not doing be that the case. Burying their heads in the sand and not knowing that they are doing it. Consequently, this all leads to the detriment of good services and communications to their customers. Something, we all want to all avoid, is poor service. Therefore, making the customers motorhome buying experience, an enjoyable one. Then to become, a memorable experience as well.
Bury Your Head in the Sand Motorhome Dealers
Look at the car industry of old and the current news of decline in sales and factory closiers. Will motorhome dealers, as we know them become extinct? Apply the “bury your head in the stand” to the modern-day somewhat, lazy director. With a sales team, out of touch with reality! Both, new and old customers, being taken for granted.The warning signs are out there. But, many do not see the situation for what it is! Many as we say “old school” exists and do not want to listen.
In some cases, they do not act in their company’s best interests. Why does that happen? Well most of the time, we believe, that they don’t even know, they are doing it! This may lead to larger and less smaller motorhome dealers. The “battle of the brands” has already got underway. Will any motorhome dealer feel safe, as change becomes the norm? The customer base is so important, many motorhome dealers, may well wake up to late! We believe that only the real switched on, motorhome dealers will have a chance to survive.
Bury Your Head in the Sand Customer is King
Interacting with customers, is the life blood of any business. Even more so, when you are selling a high cost item, like a motorhome. This must be the most important part of any motorhome dealership. So, why do we find that some dealers, have poor reputations with customers. Just read on forums, to see for yourself. Some view handing out, on hand over, a bunch of flowers and a bottle of bubbly as a gift. Thinking that will do the trick, to make the customers experience outstanding, why? A nice gesture maybe, but, that customer, may have the misfortune of a breakdown, in the middle of nowhere, what next?
The flowers by then may be dead and the bottle empty! That may lead to the customer asking, did I really get a good deal? Other issues then spring to their minds. Was that fair part exchange price I recieved? Was the motorhome finance, at a good interest rate. Did we get the best motorhome insurance quote. Was everything really explained in detail? Why did we have to have a certain alarm! Now, stuck and with no roadside assistance, our customer service support in sight. The customer has every right to feel a little peeved! The point being that full interaction, for the customer at all times with the motorhome dealer, is so important. No matter what happens, the customer has to remain King, 24.7 and be able to be in touch as and when needed.
Getting a slice of a very large cake. New research from Mintel apparently shows that we spend £129 billion on leisure activities. That was for this year alone! An increase of 17% compared to five years ago. Motorhomes are large cash items. But, that is a lot of dosh! What of the future of the UK leisure market well no signs of stopping they forecast that it will rise to £141 billion by 2022. Just, step back a moment and think where a customer will be tempted to buy a motorhome? What will be needed? For sure 100% customer service. Constant communications and social media interaction.
Bury Your Head In The Sand One Thing Missing Customers
Motorhome dealers comments, how often do we here; “we don’t do that, it is too difficult”, “we just don’t think it will work”, “well why not have a trail run? “No we have no time”! Well we think, we have heard every excuse in the book by now! The strange thing is we hear the excuses from many sources. They either genuinely don’t understand and feel embarrassed to ask. Or think that “Jimmy in the parts department” will do that! He has got time in between looking for parts for customers, to post a few articles!
In this day and age, we are not sure where the issues lie. With the industry in general or this is it just the norm of older generation, motorhome dealers. From used car salesmen to motorhome salesperson, well Leopards do not change their spots do they? Customers, deserve better, they are spending a small fortune on a motorhome, surly they deserve a special service? For example some of the comments, we have had about social media interaction with customers has us falling of our stools; LOL what does that mean? TTFN, now we remember that, from Jimmy Youngs radio show! Here is a few classics;
- “we don’t have the skills, better off without email, you get spammed all the time”
- “no social media, is not for us, we would get complaints”
- “our staff are flat out and we do not want them texting all day”
- “how do you keep in touch with customers? Well we ring them every year”
- “we have always done it that way,what way is that then? I don’t know it is Harry who does that ”
- “no need to change, it would be costly”
- “it won’t bring anymore sales”
- “customers don’t all have email”
- “they won’t read it”
- “Facebook is for kids”
Bury Your Head in the Sand Customer Satisfaction A Must
It is a fact, that talking to other like minded marketing people, about social media, this may well be a familiar story. Here is one story so far, about a motorhome dealer. Yes, they have been a potential customer on and off for some time. However, because, they are so busy, they don’t see the wood from the trees. Busy at doing what, we ask? We guess, it is not a matter of how successful they are, it is all matter of how much bigger and even more profitable, that they could be! How do we prove that? Well, we have all the reporting tools you need, to sink a battleship. But, there is no such thing as a free meal and they do not want to pay! Crazy, when they are paying so much corporation tax! Having no clear marketing strategy and budget in a modern business, this is quite frankly, just mad!
Bury Your Head in the Sand Motorhome Customer Service
Customer service, in the motorhome world, is vital. Customers, need every level of communication, the more the better! Are motorhome dealers failing customers? We have seen this before, where directors, think they know it all and do not need any help. The amazing thing is, that they are not seeing, that their business, could double in size and profits would do the same! If only, they will listen and see the potential, just apply some disciplines would be a start. Why are Facebook, YouTube, Twitter, Linkedin and Google so successful? The answer, is that the sheer volume of people, all doing the work for them, using their platforms. Us included, they make our business work as well!
Here you are with it all on a plate, to jump on board and access those people? But, no many motorhome dealers still think that motorhome magazines have more followers. What absolute tosh! Maybe, they don’t want change to happen, as this will lead to more work for them? There must be logic behind this type of mentality. But, just what that is right now, we don’t have a clue. The joke is that, they don’t have a clue either! As they say ignorance is bliss!
Bury Your Head in the Sand Funding Customer Loyalty
So, what’s causing such, a company to hold back? Quite simply, they don’t have a handle on marketing at all. They think they have, but, believe me they don’t. Happily placing ads, in all the old publications and not tracking them. But, we sold one last week from ??? magazine! Really only one! Whilst you could say, we are all learning as we go. On social media, to some extent, that is true. We have come a long way from windows 95! How, many times do we think, we have cracked it and the technology improves. Away we go again. Is social media the real marketing holy grail? We know it is, but, you have to work at it! Encourage, your customers to join you, even like you and tweet about you, all at the same time!
Bury Your Head in the Sand Social Media
Promoting customers via social media has to be a very positive step. Many motorhome customers use social media, to keep in touch with family and friends. Why are some motorhome dealers, not on the same wavelength as motohome customers? However, some believe that social media is a somewhat hidden media, that some people just do not get. No matter what it brings, “we cannot have others in the business knowing more than we do”! An actual quote from an owner a few weeks ago!
Not only, is a lot of it about effort and being of interest, it goes on 24/7! That means it continues to promote the business, while you are asleep! Social Media the force is with you! All motorhome dealers, need is a disciplined approach. Be prepared to make mistakes and learn from them. Then take the business forward. That disciplined approach, is that if you cannot find the time, then engage someone who can! Hello, that could be us!
The fact remains, that within many companies, are genuine people, who are not looking to spread “fake news”! However, they would like to spread “good news”. Especially, about the roles they play in the company, that employs them! They would recognise, that promoting the company is in everyone’s interest. New motorhome customers, are an easy contactable source via social media. They like the idea of building good friends who like motorhomes. They like knowlage and technical information. They deserve the best communications, good customer services and great deals!
Bury Your Head in the Sand Selling Services Online
Social Media the silent salesperson, while you sleep, they promote. They are on the ball and post articles automatically, for your business to follow. Well that is the leading question to a customer, is social media for you? We have had some interesting replies from, “no” to “we have it to show the children and grandchildren, where we are”! “We find it better for finding places and other peoples experience, at times is excellent”. Many also find that a search on Facebook, is better than Google. If you are a member on a group, like the the motorhomes campervans on Facebook. It always has some answers, from its small membership. Our Twitter pages just gets better and better. The Pinterest boards are just amazing.
Bury Your Head in the Sand Modern Dealerships
The facts are out there they are. So, have a walk round your dealership, take a look. Do the sales people and that lazy director, know that they are sitting on an army of talent. Just waiting to promote the business! Is there logic in this article? The problem lies in the fact they don’t have the charisma, to take things forward. When they discover that they are not the number one dealer. You may well warn them, they are being left behind! Also, “it is time to take their head out of the sand” before they get a large bite, where it may hurt!
Bury Your Head in the Sand McLouis Fusion
We continue to promote motorhome dealers and motorhome manufacturers. For example articles about the Trigano Group, The McLouis Fusion promotions. From a standing start! We interact with the owners of motorhomes in the UK. What motorhome dealers are doing. We buy any motorhomes. Leading motorhome dealers, who interact with us continues to grow. We like to provide a pathway, to bargains, for our many customers. We thank all the positive motorhome dealers and manufacturers for their support!
Bury Your Head in the Sand Social Media
Especially, as times are not easy here, with the Brexit issues. Again, something reminds me of the “bury your head in the sand” mentality here! Brexit will destroy many businesses and that is just my opinion! How fast do you want to spread that story? #Brexit and you will soon see. For switched on motorhome dealers, we will really help you. Not just to find out what Brexit means to your business? #motorhomescampervansnet and see how it spins. Just ask yourself, why is this industry growing? Why are we getting in such a mess!