Motorhome brands, they come in many different forms from motorhome manufacturers, to specialist motorhome brands. Many motorhome brands are instantly recognised. However, this is all about the individuals perception. Knowing what the brand represents, why it is popular and how the brand is placed against its competitors. This is all about brand positioning and sale leading to eventual market share.
For example, Hymer is a recognised brand in the world of caravans, as well as motorhomes. Many instantly know that it is also a German motorhome brand. The same goes with Auto-Sleeper, this is often not quite as well know, but, is synonymous to UK motorhomes. As with other motorhome manufacturers it all depends on how the motorhome brand has been promoted. What customer loyalty is in existence and how customers interact with offers from the brand.
Protecting your motorhome brand is all down to quality of the products. Therefore, making sure standards are maintained, to the highest level. Other examples are on motorhome accessories and components, names like Truma and Fiamma for example. They are both well known in the world of motorhomes and campervans. There are many leading brand names, that go back many years Trigano Group for example has evolved over time. From making tents and camping equipment, into one of the leading motorhome manufacturers, with many different motorhome brands.