OK, what sort of motorhome franchise would you buy a motorhome or campervan from? We were asked what we thought about, 1, a bespoke motorhome dealer and 2, a multi franchised motorhome dealer? We have found that nearly all motorhome dealers, are helpful. In fact, we think there is a reason for that. Because, we believe that selling a motorhome of campervan, is a very special purchase.
So, for example, if you are buying a car, like using a motorhome broker; (we will explain the logic here later) Therefore, customers need that car being purchased, to be firstly reliable. For example some people will rely on a car for getting to work. Also, taking the children to school and getting the shopping done. Cars and commuting in them, are an essential part of our lives. So, that purchase of a car, is driven by being for an essential use.
Somewhat, like commiting to a motorhome broker; (limited exposure and thinking, we must to use one to sell our motorhome). The fact is, once you are signed up, you are committed to that sales or purchase channel. With so many car purchases, now being brought on a PCP, (personal car plan). So, once you are signed up (like a motorhome brokerage agreement) you are locked into a contract.
Motorhome and Campervans Buying
There is a distinct difference to buying a motorhome or campervan, from that of a car. Buying a motorhome or campervan, is without doubt a lifestyle purchase. Also, customers are buying into a dream, that they may have had, for a very long time. The issues are, selling a motorhome or campervan, is as important as buying one. Why? When sale time comes around, who will buy your motorhome from you? The question is who will pay a good price for your motorhome?
Therefore, the residual value of your motorhome or campervan, may be less, depending on your options. Using a bespoke dealer, provides you with certainty, they will want your motorhome or campervan, because, that is all they sell! The multi franchise dealer has a lot more options, so, they may not be so keen on buying your motorhome for cash! However, if it’s cheap that may be a different case!
Motorhomes UK A Lifestyle Purchase
So, buying a motorhome or campervan, places the customers attitudes, in a different place, most really want to buy one. Therefore, dealers find a more friendly customer, who wants to live the dream. Therefore, making dreams come true, a dealer can be seen as the knight in shining armour. However, are they the wolf in sheep’s clothing? So, we have happy circumstances, buyers wanting to buy and sellers wanting to sell! Therefore, they all can enjoy the transaction. Hopefully, becoming a memorable and pleasant experience for any customer. Also, being a profitable one for a motorhome dealer.
Motorhome Dealers UK
However, back to the question. Bespoke dealers verses multi franchise dealers? The bespoke dealer by dealing in one product, has to have the edge. Because, they have just one set of model ranges to understand. Knowing the product for any servicing and repairs becomes easier. They don’t have to be the Jack of all trades. They remain focused on becoming the master of make of motorhome. Focusing on what they are selling and servicing. They do not have to try and hold zillions of parts, for different motorhomes! Or have to handle multi franchise warranty claims.
Thus, hopefully providing a higher level of customer after sales service, of a bespoke nature. They don’t have to be an encyclopedia of motorhome information! Just one product range, no guessing things like payloads, MIRO and how high or long it is! In addition, the whole service becomes seamless, so a customer gets what they want, a top bespoke service.
Thus, bespoke dealers specialising and dealing with one manufacturer, can perfect what they do. This kind of enhances the Arthur Dayley “my word is my bond” because, they know their products. Therefore, they know what they are doing! So, their word, may have a bit of Arthurs bond attached to it! In fact, every aspect of providing a good service, should be easily achieved by a bespoke motorhome dealer.
Multi Motorhome Franchised Dealers
This adds the question, how do multi franchise dealers gauge loyalty to a brand? How can a multi franchise dealer selling multi products, be loyal to any one brand? Quite simply they cannot do that! Or though some would have you believe, that they can! In fact, at that point if they do this, they may as well become a bespoke dealer. The multi franchise dealer, may well occupy a gin palace showroom, with acres of space. But, does the customer get a bespoke service? Does a customer buying from a wide range of makes and models, understand things any easier?
Sell The Dream Not The Layout!
If a customer wants a particular layout, are they compromised into a decision? Because, more selection was available at the multi franchise dealer and there was a near fit available? Being the Devil’s Advocate. How many customers just compromised everything they wanted, because this one will do? Only to discover later it will not do! A typical example may be;
Surprise, surprise, we brought the one with the garage! Why? Knowing that UK manufacturers tend to not have a garage, because, we cook a lot more in the UK inside! UK motorhomes take that garage space and use it wisely. So, that shiney open space made the difference? Or did the multi franchise dealer, convince you that was ideal to carry everything! Was this the compromise of ignorance, did they mention overloading your motorhome? The point here is, multi franchise inevitably sell foreign motorhomes, with garages!
So, you may have brought a motorhome or campervan from a large multi franchise dealer. But, the proof of the pudding will always be in the eating. Big is beautiful, we here you cry! By that comment we mean, will you recieve that after sales and be offered those one brand, bespoke special offers. If you have brands completing on price, which brand will the multi franchise motorhome dealer sell you?
Therefore, by nature they all need a profit to stay in business. So, that means a choice for the multi franchise motorhome dealer. Do they sell you the one you like, or the one they has the most profit in it? Or the one that happens to have been in stock for a long time! We will leave that to customers to decide that outcome!
Clearly a bespoke dealer has more clout, with a one on one manufacturer relationship. All the points raised are valid, motorhome dealers all want to provide a good service. However, sometimes big is not beautiful. Having to deal with a multi franchise dealer, may become a customers nightmare. Because, different makes means that the dealers have a lot of multi tasking to carry out! So, is dealing with a bespoke dealer the right way forward Only customers can decide the answer to this.
How Did You Do?
Before you answer the question or give an opinion. Who remembers the old days! Austin, Morris, Rover, Riley, Triumph, Jaguar, British Leyland all under one roof / Flag. Does the multi franchise motorhome dealer, have a shorter life span that we think? Think what happened to Audi, BMW, VW, Range Rover, Mini, Nissen, Renault, Peugeot and Citroen. Yes, they all became bespoke dealerships! Will motorhomes follow the same route?
Who Did You Buy From
Well, who did you buy from a bespoke dealer or multi franchised dealer? There are always debates about customer sales and after sales services. On forums you see good and bad comments. That has to be a good thing! Whoever you brought your motorhome from;