Motorhome Leads The Lead Provider
You hear of motorhome dealers, giving different forms of discounts. Many, think they generate leads and sales by just having a new flash looking website! How far from reality, they really are! Many hoping offers of free holidays and things like Marks and Spencer vouchers! They think they will be inundated with leads! Do those ideas really hit the soft spot, for a lead to be forthcoming? It is the same as a lead offering, an incentive to be considered for an offer! If all the customer wants, is information, why bombard them, with things that they do not want? Make the offer clear and understand, that the customer, in many cases is providing a lead. A lead for information! In fact, information is usually the main driver! So, let us get back to that lazy sales person and all that investment in getting a lead. Other, examples really show how out of touch, some people really are;
- old fashioned bird dog incentives?
- asking customers, to become lead providers.
- what does the customer really value?
- a genuine offer of actual cash discount or a voucher?
- why do they not see the value of this?
- quite simple, it may sound harsh,
- but, they are not fit for purpose!