Motorhome Leads

The task we want to discuss, is not just, how we generate leads, it is what our contacts do with them that counts. There are many customers, who do not want to become a lead, but, do want good motorhome information. Unfortunately, one usually accompanies the other! With the GDRP, general data protection regulation and the latest privacy policy 2018 in place. It would appear, that legislation is becoming, harder than rocket science, to understand. So, just to give customers, what they are looking for, this has become a challenge.  The question set, is getting even harder, are they login in now? Have they opted in, to accept email? Do we have their permission to help them? Well, they are only customers!

For the very genuine enquiry and reply, the trust would appear, to have gone out of the window! Yes, endless privacy policy rewrites, all to get a lead and help someone, to find good motorhome advice and information. For sure, we do want to ensure, that any data is kept safe. All we want to do is to help anyone find good motorhome information. Remember, that is what the day job is all about! However, that genuine person wants help and not being held to ransom. Especially, by the sign here, do this and do not do that, attitude. Those, buy one and get one free day, may soon be over. But, what happened to common sense and helping genuine customers in general? With new McLouis Fusion, starting from scratch is an art and a science. Lead generation is just the same. Or is it?

Motorhome Leads The Lead Provider

You hear of motorhome dealers, giving different forms of discounts. Many, think they generate leads and sales by just having a new flash looking website! How far from reality, they really are! Many hoping offers of free holidays and things like Marks and Spencer vouchers! They think they will be inundated with leads! Do those ideas really hit the soft spot, for a lead to be forthcoming? It is the same as a lead offering, an incentive to be considered for an offer! If all the customer wants, is information, why bombard them, with things that they do not want? Make the offer clear and understand, that the customer, in many cases is providing a lead. A lead for information! In fact, information is usually the main driver! So, let us get back to that lazy sales person and all that investment in getting a lead. Other, examples really show how out of touch, some people really are;

  1. old fashioned bird dog incentives?
  2. asking customers, to become lead providers.
  3. what does the customer really value?
  4. a genuine offer of actual cash discount or a voucher?
  5. why do they not see the value of this?
  6. quite simple, it may sound harsh,
  7. but, they are not fit for purpose!