Motorhome Selling Rocket Science

Motorhome Selling

Is motorhome selling an art or a science, some would have you believe both? It never ceases to amaze me that many potentially good sales-people are not, fully trained. As they say “poor planning leads to poor performance” and that is, unfortunately, true in some case behind most motorhome selling propositions lies the detail of success or failure. Sadly sales management miss that point that motorhome selling is all about the devil in that detail. The days of reactive motorhome marketing are over the customer is King now looking after customers is a full-time pass-time.

Selling the dream is the customer’s expectation likely to be wiped out by a salesperson’s lack of knowledge? Having a poorly trained staff does little but leads to lost sales. Having seen it all too often the cleaner promoted to the salesperson, the sales manager has a new title of sales director. The question remains where is the training who is understanding what the customer wants to buy? Does the sales team care what is the motorhome marketing spend for customer satisfaction? Why would a customer come back we have so much experience we cannot fail really, who is kidding who?

Motorhome Selling Motorhome Salespersons

Motorhome salespersons no matter where you look that first contact with a customer is vital. How many times have you visited a motorhome showroom or lot and seen the staff talking away to each other? Taking little time, to even acknowledge, that you the customer exists? Well, finishing off the conversation with each other, is far more important? Especially where they are going after work and what they did last night! What about the salespersons, appearance? Many times you see that no one identified. Do they work there? Yes, they have the dog tag on, but, is their appearance smart? Well, they all have the same jumpers on, usually black ones! Where is 007 when you need him? The corporate uniform reminds me of walking into a bank, with the staff dog tagged, that’s the joke.

Motorhome Selling Customers Welcome

Horses for courses, so, why send people on advertising and sales management courses? Product knowledge and social media. The rest are all out of date. Why would an advertisement company offer free lessons on how they work? Possibly, to get you to advertise with them! Well, they gave us a free lunch! Hello, customers welcome. What customers want are simple greeting, from someone who is smartly, but, casually dressed. A friendly smile will not go amiss either! Yes, every customer is a potential buyer someday. Someone popping in to buy a motorhome fuse, deserves that professional customer service and any help, as someone spending £100K on a motorhome purchase!

Motorhome Selling Product Knowledge

Now, this is the hot topic, never in the history of information, has so much motorhome information been available, for so few to learn and pass on. Sounds like a Churchill speech! Just take a look online, there is everything available, images, videos and even VR virtual reality. You want it online you can find it this applies to salespeople, as well as customers! Marketing tools, So, why are salespeople not using these motorhome marketing tools? They are there for salespeople to help their customers and have an advantage? Next time visiting a motorhome dealer, remember, do a simple test, ask the salesperson, what is the payload and how high and wide the motorhome is? Most salespeople will shuffle to the ticket in the window, for the answer. An instant answer, then you have found the holy grail, a proper salesperson.

Motorhome Selling Motorhome Leads

Motorhome leads are the lifeblood of any motorhome dealers. Now, take on board that anyone taking the time to fill in a form deserves the full motorhome selling service. That is to say, answer the customer by the channels they have requested. How many times do you get emails that have asked for a call, not a text or a message on Facebook! A motorhome lead is a jewel in the crown and every customer who sends one in should be treated like royalty! If the customer has requested anything then that request must be done. No ifs or buts, this could be someone spending £100K! Make it happen!

Motorhome Selling Do Leopards Change Their Spots?

Most unlikely, so, do bad dealers and customer services get better? That one you can answer for yourself. All we say is everyone deserves a second chance! In fact, what happened to the old “the customer is always right”? If you were spending up to a £100K, you do not need telling you are wrong! Is buying motorhomes like courtship? Finding a friendly, helpful sales person, is like going out on a first date, you chat and think about holding hands. Not yet, Tiger, this may not be the one for you. However, having been taken out for a posh dinner, no not fish and chips, a real posh dinner, things improve. Will there be an engagement party? Have you fallen in love at first sight?

Motorhome Selling Motorhome Wedding Bells

Does that mean, we need to buy a new suit and a new hat for her indoors? OK, it’s a yes, let the party commence. Will it end in tears, will you go off your choice? They say there are three ships not to sail in! One Courtship, two Partnership and three a Sinking ship! Avoid those and its plain sailing! Apply those rules, to buying a motorhome and all will be well! Do not rush the engagement, take your time and get to know, what is on offer, does it fit the bill and layout. The grand day of collection and hopefully no divorce, in later use.